tag:blogger.com,1999:blog-20229160257307426122024-03-22T05:18:53.374-07:00Vantage LEDAn Online Resource for the Ever-Changing LED Display Industry - <i>powered by <a href="http://www.vantageled.com">Vantage LED</a></i>Kyle Carneshttp://www.blogger.com/profile/04475385559850198250noreply@blogger.comBlogger203125tag:blogger.com,1999:blog-2022916025730742612.post-69680620924211271432015-07-22T03:30:00.000-07:002015-07-24T07:07:49.282-07:00My LED Sign won't work - HELP!-Deacon Wardlow
So you purchased an LED Sign from XYZ "manufacturer" online. Maybe they had a salesperson in the area who sold you on the system - maybe they were the lowest price or seemed to have a great system. Whatever the reason, you sold it and now (when there's a problem) that company is gone like the wind... What do you do?
We're all too familiar with this scenario. I got into the LED Deaconhttp://www.blogger.com/profile/18164990615931677533noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-45787864060728885902015-07-15T03:30:00.000-07:002015-07-15T03:30:00.526-07:00The myth of the Instant Success-Deacon Wardlow
I was recently having coffee with some entrepreneurs in Boulder, CO and the topic of "gazelle companies" came up. These are companies who increase their revenue by about 20% every year (doubling in sales/scope every 4-5 years).
There's a myth of "instant success" out there. People hear about an app company being bought for a billion dollars, companies which are competing in theDeaconhttp://www.blogger.com/profile/18164990615931677533noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-54191434685677223272015-06-24T03:00:00.000-07:002015-06-24T03:00:01.404-07:00Old Technology vs. New: Does "innovation" really matter?-Deacon Wardlow
I work with a lot of innovative companies. These companies are on the leading edge of hardware, software, and cloudware. Many people I work with (on the reseller/buyer end) contact me and ask if they should stick with the known company they've been working with for several years or take a "risk" on something new.
I have a Commodore 64 with the cassette tape drive, the 3.5" Deaconhttp://www.blogger.com/profile/18164990615931677533noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-32563004434342112842015-06-16T11:35:00.001-07:002015-06-16T11:35:30.847-07:00Are Brightness guarantees a bright idea?
-Deacon Wardlow
Companies do a lot to standout in the marketplace. Some focus on USP (Unique Selling Points), others have an established name/brand, while other businesses focus on innovation in the marketplace and/or performance and strong support. Lately, instead of innovating, many companies are claiming they have a great solution already in place and innovation isn’t necessary, i.e. &Deaconhttp://www.blogger.com/profile/18164990615931677533noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-39008073700631913642014-12-18T03:30:00.000-08:002014-12-18T03:30:00.593-08:00Blog #199 - the year+ in review, start 2015 off with some solid education resources!
-Deacon Wardlow
All said, I lived in Japan for about 12 years. The time, people, and culture definitely affected the way I look at the world. Every December, Japanese get ready to send out their "O-sho-gatsu" (New Year's) cards. A card is sent out to the people in their life, both personal and professional contacts. The card is a way of keeping in touch with the people who've touched their Deaconhttp://www.blogger.com/profile/18164990615931677533noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-57243168043209275992014-12-11T14:15:00.001-08:002014-12-11T14:15:06.653-08:00Digital Signage, Need to Know: Your Digital Signage, an Extension of Your Brand
- T. Scott Hofheins
Branding in essence is just a symbol that everyone can immediately identify. While branding cattle is pretty much permanent, branding an organization or person is a much more fluid process, a process that needs to be updated and managed proactively over time. Extending your brand to digital signage is an important part of your approach that should not be forgottenScott Hofheinshttp://www.blogger.com/profile/18280269938196772196noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-24881322198341383042014-12-03T05:30:00.000-08:002014-12-03T05:30:00.882-08:00Digital Signage, Need to Know: 'Tis The Season To Maximize Your LED Sign's Effectiveness.
The end of year
Holiday Season is a prime time to maximize sales for retailers. While the future of the US economy may not hinge on every dime collected, as the media promotes, December does boast at least a 25% increase over the average monthly retail
volume. And for some small businesses, strong December sales can be the difference between “ongoing” and “defunct”. Effective use of an Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-37921572262364711012014-11-24T10:00:00.001-08:002014-11-24T10:08:34.366-08:00Thank you one and all!-Deacon Wardlow
Thank you. Thanks for reading our blog, our LinkedIn, Facebook, and Twitter posts - Thank you to Vantage LED for hosting a space for open, honest, and transparent discussion of Digital Signage issues. Thank you (the readers and contributors) for being inquisitive and wanting to know more.
It's Thanksgiving in the USA and this is an excellent time to reflect on the many things Deaconhttp://www.blogger.com/profile/18164990615931677533noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-32845524059881192812014-11-21T03:00:00.000-08:002014-11-21T03:00:03.526-08:00Digital Signage, Need to Know: Property Owners Benefit From Operating Outdoor Digital Signage for Multi-Tenant Sites.
- T. Scott Hofheins
I was reading a recent article about new outdoor LED digital signage in Times Square, and the approach many property owners have taken to generate advertising revenue...partner with the tenants. This is not a new approach, we see this in many non Las Vegas/Time Square multi-tenant and single tenant locations across the USA, but the approach is nonetheless solid Scott Hofheinshttp://www.blogger.com/profile/18280269938196772196noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-66777995281233903432014-11-12T03:30:00.000-08:002014-11-14T13:51:46.952-08:00Digital Signage, Need to Know: Brand Enhancement Using LED Displays
It does not matter if your company is a multinational operation
or you work alone in the backroom of a small shop, you already have
a "brand" whether you like it or not. A brand is nothing more than the world’s
perception of you and your business.
Some say that “perception is reality” and it is derived by those
who use your products or services, travel by your storefront, hear what’s
beingAnonymousnoreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-32780089032052141662014-11-06T06:43:00.000-08:002014-11-06T06:50:49.260-08:00Digital Signage 101: Do not leave sales to chance, know your partner and your product.-Deacon Wardlow
While some element of chance (whether fortunate or unfortunate) plays into our lives, winning or losing an opportunity rarely comes down to luck. Timing, ability, proficiency, and competency all come into play regardless of what's being sold/bought.
Repeated winning isn't a miracle or lucky draw. The salesperson who's a constant winner has an excellent team supporting them and Deaconhttp://www.blogger.com/profile/18164990615931677533noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-62302802297347258912014-10-30T03:00:00.000-07:002014-10-30T09:29:43.009-07:00Digital Signage, Need to Know: Solving Problems and Raising the Bar
- Scott Hofheins
One of my favorite things about the sign industry is the creative problem solving required across the board. Static signage, outdoor LED signage, indoor digital boards, manufacturing, fabrication, installation, design, artwork and many more all demand a certain level of creative problem solving. The way in which solutions are found and implemented can make a big Scott Hofheinshttp://www.blogger.com/profile/18280269938196772196noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-77328486087576137342014-10-22T09:40:00.002-07:002014-10-22T09:41:04.801-07:00Digital Signage Sales 101: 10 Behaviors, Making LED Sign Manufacturers Great!
The LED Sign Industry is a comprised of many manufactures
all with unique strengths, weaknesses, and product offerings. There are many choices for sign companies to select
from, depending on their individual company’s needs.
Not all companies are alike, not all product is alike, not
all warranties are alike and it takes some work and trial and error to find the
best relationship. Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-7671865889076582972014-10-15T03:30:00.000-07:002014-10-16T08:50:13.669-07:00Digital Signage Need to Know: Future-proofed DS, how future friendly is your Digital Signage?-Deacon Wardlow
Future-proofing is a popular concept with construction and architecture. With the advancement of technologies and the ever-changing materials which go into making a building, companies are looking to the future and designing new construction to allow older technology to be readily and (easily) upgraded and leaving room for advancements buildings may need for future tech (i.e. Deaconhttp://www.blogger.com/profile/18164990615931677533noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-38369990647693143852014-10-09T03:00:00.000-07:002014-10-09T03:00:01.597-07:00Digital Signage, Need to Know: The Evolution of Communication, How New Digital Signage Technology Brings Us All Together
- T. Scott Hofheins
We live in a world of information, innovation and communication. We can instantly communicate to a worldwide audience through the web, or video chat with our loved ones thousands of miles away. Through technology, we are able to make the world a smaller place, learning better, helping better, and sharing better. Indoor and outdoor digital signage is playing a Scott Hofheinshttp://www.blogger.com/profile/18280269938196772196noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-4757741386603355872014-09-24T03:30:00.000-07:002014-09-24T14:00:27.737-07:00Digital Signage, Need to Know: Importing LED Signs From China, Re-visited<!--[if gte mso 9]>
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Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-10242083970892160642014-09-17T03:30:00.000-07:002014-09-17T03:30:00.216-07:00Digital Signage Sales 101: Knowledge is power - what makes a good Digital Signage Solution.-Deacon Wardlow
Knowledge is powerful, not solely in the acquisition of information, but rather how and when it's used. A big problem in our industry is the lack of education available to the public. Most Digital Signage integrators and specialists acquired their information through trial/error, experience, and bits and pieces gathered on the long road to implementing solutions for their Deaconhttp://www.blogger.com/profile/18164990615931677533noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-62150763672396072202014-09-11T03:00:00.000-07:002014-09-11T03:00:05.550-07:00Digital Signage, Need to Know: Innovation and Progress, or Complacency and Stagnation in LED Sign Technology
- Scott Hofheins
With the highly anticipated Apple Live event on Tuesday still causing excitement and buzz across the country, it reminds us that innovation continues to be a key component for a successful product. While there are some in the LED sign industry who believe things are best left the way they are, history has proven that true progress in any industry relies heavily Scott Hofheinshttp://www.blogger.com/profile/18280269938196772196noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-72009980012748254962014-08-27T03:30:00.000-07:002014-08-27T03:30:02.867-07:00Digital Signage, Need to Know: Are LED Billboards Safe?
New technology is not instantly accepted and used, regardless of its value, effectiveness, cost, or efficiency. There are many reasons why it takes time for users to get "on board" with even the coolest innovation. LED technology adapted for use in LED sign, including billboards is one such innovation.
There is a statistical science to how new technology is accepted by society. This is calledAnonymousnoreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-8719666613974949172014-08-20T03:30:00.000-07:002014-08-20T03:30:00.054-07:00Digital Signage 101 - Content: Show, don't tell... the importance of graphic content with DS-Deacon Wardlow
Somewhere along the line, someone didn't take into consideration the unique aspect of a digital medium and (more importantly) how it's supposed to be used. A digital menu board isn't just the menu on an LCD or other HD screen with some animations. A digital menu board is a visual diorama of what's available, the cost, and options. The best example I've seen of this is in Japan Deaconhttp://www.blogger.com/profile/18164990615931677533noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-68991995090026874192014-08-14T15:17:00.001-07:002014-08-14T15:17:43.153-07:00Digital Signage, Need to Know: Too Much, Not Enough? How To Create an Efficient and Effective Impression With Your LED Sign.
-Scott Hofheins
Your outdoor or indoor digital sign has something to say, and someone to say it too. How much information is too much? How much is too little? These are factors that any operator has to balance appropriately to generate effective content on a display. I’ll be focusing on outdoor digital signage for this post, but much of this can apply to indoor applications as well.
Scott Hofheinshttp://www.blogger.com/profile/18280269938196772196noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-12288438284743531602014-08-06T03:30:00.000-07:002014-08-06T03:30:02.145-07:00Digital Signage, Need to Know: Cheap is, as Cheap does.<!--[if gte mso 9]>
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Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-60629488012563642902014-07-30T03:30:00.000-07:002014-07-30T03:30:01.009-07:00Digital Signage Review: All the blogs in one place for your convenience!
-Deacon Wardlow
The last two+ years have been busy for everyone here. It's been excellent meeting readers of the blog out at tradeshows and events and getting your (overall positive) feedback on the education/information we've been working hard at presenting every week. A lot of ground has been covered and we have even more coming up this year and next. Also check for Scott & my blogs at Deaconhttp://www.blogger.com/profile/18164990615931677533noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-32819120673529646652014-07-24T15:35:00.000-07:002014-07-25T08:18:34.585-07:00Digital Signage, Need to Know: Qualities of a Good LED Sign Provider, and How to Choose One.
- Scott Hofheins
For many, the search for a good LED sign is a new experience often filled with confusion, ambiguous terminology, and uncertainty. Our industry is frequently compared to the car business, where consumers don’t buy directly from Ford or Chevy, but from a Dealer who is authorized to sell those brands. While our industry is similar, it doesn't take into account some Scott Hofheinshttp://www.blogger.com/profile/18280269938196772196noreply@blogger.com0tag:blogger.com,1999:blog-2022916025730742612.post-46533894642098972142014-07-16T03:30:00.000-07:002014-07-16T11:14:53.020-07:00Digital Signage Sales 101: China, Stack 'em Deep, Sell 'em Cheap<!--[if gte mso 9]>
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