Thursday, June 5, 2014

Power of Communication for Non-Profit Organizations

When you step-back at look at the incredible transformation of our world in the past 20 years, there is one component of change that cannot be ignored- communication. Communication is messaging, data, financial, voice, and any other exchange of information that can be thought of. This driving force is behind everything from the establishment of a cadre of billionaires, to the emergence of China as potentially the greatest economic force in history. 

Without communication, the networks come down, the Internet goes dark and we revert back to campfires and scratching on cave walls.

Meanwhile, few people would argue, that non-profit organizations are the back bone of our communities. They help raise our children, support the less fortunate and provide spiritual direction. They are important, however you slice the proverbial pie you must acknowledge that they do help people and society benefits from having a strong non-profit presence.

Most non-profit organizations seem to operate with:
  • Budget constraints
  • Reduced staffing
  • Restricted hours of operation
  • Lack of other resources that for-profit organizations take for granted
Knowing this, it would seem obvious that every non-profit organization would strive to increase efficiency and do everything in their power to improve communication:
  • Operate in a cost-effective manner at all times
  • Maximize productivity of the staff they do have
  • Communicate at light speed and keep all those with a vested interest in their affairs informed.
How can a non-profit do this, with reduced money to spend?

SMART is always the acronym for any solution:

S- Strive to accept technology
M- Make every dollar count
A- Act rather than delay
R- Realistic expectations
T- Timely implementation

Since our business is LED signs (or you would not be reading this) and the LED sign industry (few would disagree), it’s paramount to realize that what we represent fits nicely with what non-profits require. Who are the largest consumers of LED signs? This is an anecdotal statement but schools, churches, government institutions buy a lot of signs. Is this an accident or do they realize that LED signs make them more efficient, reduce the need to say the same thing over and over again, and save them time (which is money)?

It’s a perfect marriage, a perfect fit- non-profits with quality LED signs and advanced control software and network control systems to make them work. Save money, improve operations, keep those involved informed all with an LED sign. Yes, Virginia, it is just that simple.

The opportunity is waiting for every Sign Company. Establish a relationship with your non-profit customer, and discuss their options. If they can’t afford that LED sign, suggest crowdfunding, financing, leasing, and other options to help them raise funds for it. Take your non-profit customer into 2014 with not only a competitive bid, but a way to easily afford the solution.

These comments are my personal perspective and do not reflect the opinion of Vantage LED, Inc. or SignVine, Inc. or any other person or organization. If you have constructive feedback please email me at  - Mike Prongue

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