Wednesday, July 30, 2014

Digital Signage Review: All the blogs in one place for your convenience!


-Deacon Wardlow

The last two+ years have been busy for everyone here. It's been excellent meeting readers of the blog out at tradeshows and events and getting your (overall positive) feedback on the education/information we've been working hard at presenting every week. A lot of ground has been covered and we have even more coming up this year and next. Also check for Scott & my blogs at our Spectacular Media company site (www.spectacularmedia.com). It's possible a lot of this information will be formalized into a ebook/PDF (set for release in 2015), drop me a line if that's something you'd be interested in reading/receiving - deacon@spectacularmedia.com).

Thank you for reading and for all the supportive comments and feedback. If there's something we're missing or haven't covered, let us know and we'll be happy to write it up for you and everyone else to share and use. Below are the last two and 1/2 years of articles, broken down by category. 181 articles posted from 4/7/12 to today's posting (that's 1.5 blogs/week over the last 117 weeks since the first posting). Read, enjoy, share, and feedback is always appreciated!


Digital Signage Sign Tech & Spec:
  1. What to Expect when you're expecting your LED Sign...
  2. Providing Correct Power Voltage to LED Signs and Why 120 VAC and 240 VAC are Both Important
  3. Power Supplies
  4. Don't get screwed, modern module securing systems
  5. Front Access Design Considerations for Digital Signage and Hinged Faces
  6. Factors Affecting Image Quality on Outdoor Digital Signage
  7. How Color Values are calculated
  8. Viewing Size vs Cabinet size (big differences can add up to false $$ savings)
  9. Controller options for LED Signage
  10. Virtual Resolution (aka pixel sharing)
  11. LED Sign Components
  12. Service Access options for LED Signs
  13. The truth behind "ultra bright" LEDs
  14. Communication Methods for LED Signs
  15. Myths and Misunderstanding about LED Signs
  16. The good and bad of LED Signs and how to tell the difference
  17. Powder Coating
  18. New Coating materials (Dragon Skin)
  19. Make sure you have the right tools for DS!

  20. Help! My sign isn't communicating! Steps to a solving communication problems.

Digital Signage Content:
  1. The New Expectations for LED Sign Content
  2. Professional Content is a Must!
  3. Real World Effects of LEDs per Pixel on Outdoor Digital Signage
  4. Time and Temperature on LED Signs...to Be or Not to Be
  5. Quality LED Signs Managed Responsibly Improve the Community
  6. Professional Quality Content on LED Signs Benefit Resellers Directly
  7. How 'LinkedIn' is Digital Signage for you/your clients?
  8. Why DS Fails
  9. Keeping Content Current/interesting
  10. Ensuring text comes through LOUD AND CLEAR
  11. LED Signs & Free Speech
  12. Create a call to action with Digital Signage
  13. The benefits of PSAs (Public Service Announcement)
  14. Get the most from your website (Digital Signage is online as well)
  15. Being a good neighbor with LED Signage
  16. Content scheduling/creation (planning ahead)
  17. Use Content and Scheduling to Target Your Message On Outdoor and Indoor Digital

  18. DisplaysCustom Content -vs- "Stock" or In-House Content

  19. CMYK vs RGB and Other Design Factors for Digital Content on LED Signs.

Digital Signage Sales 101:
  1. Without a defined desire, there is no sale.
  2. ADAPT the sales technique
  3. Be a "go-to" person; know your LED Sign and DS information!
  4. What does Digital Signage Cost?
  5. Sell your company first, product second...
  6. Why Cheap LED Signs Sell Well But Fail
  7. Door to Door is Dead
  8. Sticker Shock Syndrome; dealing with cost objections
  9. LED Sign Sales- Closing Technique Suggestions- 1 of 3
  10. Closing Technique Suggestions- Installment 2 of 3
  11. Closing Technique Suggestions- 3 of 3
  12. Objection Handling Part 1 of 2
  13. Objection Handling Part 2 of 2
  14. Stop selling and start solving - Customer Centered Selling
  15. Better is Better, Always!
  16. Value Based Selling Is a Win for Local Sign Companies
  17. The cost of a system - Good/Quick/Cheap... Speed, Quality, and Price with LED Signs/DS Solutions.
  18. Wow Your Customer
  19. Build bridges, don't burn them
  20. Business Relationship Suggestions
  21. What Is True Customer Service?
  22. The Tech Train is Leaving the Station

Why LED Signage?:
  1. Use Outdoor Digital Signage to Give Thanks, Spread the Holiday Cheer, and Grow Your Organization.
  2. Outdoor Digital Signage Helps Focus and Sustain Advertising to Potential Patrons
  3. A Road-Map to Success is Important With Digital Signage
  4. Common Misconceptions About LED Signs
  5. How an LED Sign can help business
  6. LED Signage earning potential
  7. Be different, Be Branded, Be Seen with Outdoor Digital Signage

Costs for Digital Signage:
  1. How much can an LED Sign Cost?
  2. Short term gain, long term costs (cost of a "cheap" LED Sign)
  3. "Value Line" vs. Single Level of quality (i.e. why there aren't iPhone or Droid "lite" versions)
  4. Is an LED Sign (or any Digital Signage) an investment or a purchase?
  5. Selling the value of a Digital Signage Solution (LED Sign, LCD, or other)
Digital Signage 'How To':
  1. Networking Basics
  2. Securing Wireless ( WiFi ) Communications for LED Signs
  3. System monitoring obstacles and options
  4. Check The Power! Electrical Supply and Outdoor Digital Signage
  5. Basic LED Sign Troubleshooting and Logic
  6. LED Sign Permitting Part 1 - Part 2 - Part 3
  7. Finding a reputable installer for LED Signage
  8. Sourcing the best LED Sign manufacturer for your business
  9. Calculating Power Costs
  10. Information on the National Electrical Code as applied to LED Signage
  11. Electrical Safety Certification Marks explained
  12. Different LED Sign Sales approaches
  13. Project Management with LED Signage
  14. Embracing new technology for business
  15. CRM/ERP Options for your business
  16. Simple LED Sign troubleshooting
Digital Signage 'Need To Know':

Quality vs Cost
  1. What makes a good LED Sign?
  2. How an LED Sign Manufacturer's Approach to Support Can Affect Your Reputation
  3. What's the best solution for a Digital Signage system?
  4. How an LED Sign Manufacturer's Approach to Design and Engineering Can Affect Installations
  5. China Manufacturing Stumbles
  6. When comparing LED Sign solutions (EMC/EDS/CMS/Etc), make sure you're getting what you expect
  7. Is Anything Really ‘Made’ in the USA?
  8. Domestic LED Sign manufacturers vs. off-shore
  9. Importing from China
  10. Low quality systems' affect on business
  11. Supply Chain Logistics on components
  12. Beware of a "bait-and-switch"
  13. The cost of going cheap on component choices from a manufacturer
  14. How an LED Sign Manufacturers Approach to Growth Can Affect Your Own

  15. Digital Signage Learning Curve, how to tell a good manufacturer from a questionable one

  16. China, Stack 'em Deep, Sell 'em Cheap

Warranty and After Service
  1. Heat
  2. How to protect against heat
  3. Power (undervoltage)
  4. Physical Factors for Effective LED Sign Use and Installation.

LED Sign System Controls & LED Sign Sales Success
  1. Isn't "The Cloud" the Same as Wireless Connectivity?
  2. Make your LED Sign Stand Out From the Pack
  3. Why cloud control for your LED sign is better than using localized software
  4. Notes on Successfully Implementing an LED Sign Program
  5. Why simple software is better with DS.
  6. FAQ about LED Signs for IT Professionals, End Users and the Industry
  7. New technology making things simpler with LED Signage
  8. Explaining LED Sign Technology Simply and Effectively to Your Audience Directly
  9. The Cloud, Cloudware, and LED Signs
  10. Statistical Analysis of the Relationship between On-Premise Digital Signage and Traffic Safety
  11. Exponential Growth for the LED Sign Industry?
  12. You Deserve to Make a Profit on LED Signs
  13. What does Web App/Cloudware mean for Digital Signage/LED Signs?
  14. Own It! Be The Trusted Authority on LED Signs and Educate Truth
  15. The Ghost of LED Signs past (the cost of going with the cheapest option)


Vantage LED has white paper resources and more educational material on the website (http://www.vantageled.com), please check it out when you have a moment. Note all posts/thoughts/writings are strictly the viewpoint of me and me alone and do not reflect nor speak for Vantage LED’s beliefs, attitudes, thoughts, etc. unless specifically noted.

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