Showing posts with label New Technology. Show all posts
Showing posts with label New Technology. Show all posts

Wednesday, June 24, 2015

Old Technology vs. New: Does "innovation" really matter?

-Deacon Wardlow
I work with a lot of innovative companies. These companies are on the leading edge of hardware, software, and cloudware. Many people I work with (on the reseller/buyer end) contact me and ask if they should stick with the known company they've been working with for several years or take a "risk" on something new.

I have a Commodore 64 with the cassette tape drive, the 3.5" floppy disk reader, and I even have the original programs (some games and a simple word processor) I programmed back in the day. The C64 boots up with that beautiful blue screen and start prompt to this day and (somewhat surprisingly) the floppy disks and cassettes still work even though they're about 30+ years old now. Reliable and low fail rate doesn't always mean the technology meets your current needs. That C64 is excellent, but I rarely use it as anything other than a distraction.

Reliable, trusted, tried-and-true are good, but not necessarily reasons to stay with a company or manufacturer. Innovation matters, if you don't believe me - check with Apple, Samsung, Google, and others who are primarily innovation driven. In the LED Sign world (aka Direct LED Displays, Electronic Message Center, etc.) many manufacturers still run the same software they had outsourced or released six or seven years ago. Think about the smartphones people had seven years ago and what's available now, vast differences... While some technology is slow to change, you'd think there'd be some changes to the display hardware and software which improve both the end-user experience and the display quality and options.

When taking a look at options for LED outdoor signage - please take a moment to ask a few simple questions to see if you're getting something which is both current and future-forward:

1. What changes have occurred in the last 3 years which made the product better?
2. How often is the software/cloudware updated and when are new features added?
3. What is the company doing to deliver a product which meets current need while being able to be upgraded/adapted 3 - 5 - and more years down the road?
4. How are you more innovative than your competition?

If the company hasn't changed and/or upgraded its hardware and/or software options in the last 3 years (or worse, longer...), think long and hard before considering them as an option. If the company doesn't upgrade the software/cloudware at least twice a year, how does that reflect upon their reaction to client/end-user requests for new features/options? If you can't easily and readily upgrade the software or hardware to meet a future need (i.e. change the face to a tighter pitch without changing the whole sign, or upgrade the controller software to some other company's control solution) - be wary as you may be buying into a WYSIWYG (What You See Is What You Get) and that purchase most assuredly will equate to buyer's remorse down the road when the end-user wants to get more out of their system. Especially considering the lifespan of an Outdoor LED Sign Display can be 10 years or more.

There is risk going to any new company (and even sticking with the "old" option). So take time to pick the sales rep's brain on what warranties are in place. What are their guarantees and how does the company ensure the end-user (and sign company/reseller) can get parts and service even in the worst case scenario of that manufacturer being out of business or unavailable. Make sure you're not just getting a solution for "now" but looking down the road and getting the best solution overall for the end-user and yourself!

Note all posts - thoughts - writings- etc. are strictly the viewpoint of me and me alone and do not reflect nor speak for Vantage LED’s beliefs, attitudes, thoughts, etc. unless specifically noted. Direct emails can be sent to deacon@spectacularmedia.com for queries and/or assistance.

Thursday, December 18, 2014

Blog #199 - the year+ in review, start 2015 off with some solid education resources!


-Deacon Wardlow
All said, I lived in Japan for about 12 years. The time, people, and culture definitely affected the way I look at the world. Every December, Japanese get ready to send out their "O-sho-gatsu" (New Year's) cards. A card is sent out to the people in their life, both personal and professional contacts. The card is a way of keeping in touch with the people who've touched their lives in some positive way. Gifts are also given to people who've helped them in some way in the year - a kind of year-end accounting and "thank you" to everyone who helped them get to where they are. I love the tradition and, while I no longer send out a stack of cards each New Year's - I appreciate taking stock of the year past and acknowledging the many people who've helped, challenged, assisted, and gotten me to where I am.

This article makes #199 in the series started about two and a half years back. My thanks to my fellow "Special Ops" Director of Spectacular Media (Scott Hofheins) and our associate/friend/all-around pontificate Mike Prongue of Signvine. Our thanks go to Vantage LED for giving us a place to rant, rave, educate, elucidate, and help bring a little order to the chaos that is Digital Signage (without having to write advertorials or "sponsored" pieces, but rather sticking to the truth and helping people get educated on what matters most for LED and other Digital Signage). It's been a long road with a longer one ahead and we're glad to have you, our reader, out on the journey with us. If you read our articles and have a question - drop us an email or line (email deacon@spectacularmedia.com - scott@spectacularmedia.com - or michael@signvine.org). We all like to hear from you and appreciate feedback.

This will be the last posting for the year (we'll start up a little after the new year). I've done my best to sort the articles we've released into categories so you can find helpful info a bit faster. If there's some way we can help out, a topic we've missed or something to delve into deeper - let us know (we're happy to have more to write about and the year ahead promises to be a full one). If you have a moment, checkout the SignVine site (these are guys who know a lot about giving and lending a hand) - https://www.signvine.org/

We wish you a safe, happy, and most excellent year-end. I hope your holidays are full of friends, family, and happiness. Problems are simply challenges helping you along the path to success and hopefully we've written something here which can help you overcome the obstacles you're facing (or will encounter down the road).

Digital Signage Sign Tech & Spec:
  1. What to Expect when you're expecting your LED Sign...
  2. Providing Correct Power Voltage to LED Signs and Why 120 VAC and 240 VAC are Both Important
  3. Power Supplies
  4. Don't get screwed, modern module securing systems
  5. Front Access Design Considerations for Digital Signage and Hinged Faces
  6. Factors Affecting Image Quality on Outdoor Digital Signage
  7. How Color Values are calculated
  8. Viewing Size vs Cabinet size (big differences can add up to false $$ savings)
  9. Controller options for LED Signage
  10. Virtual Resolution (aka pixel sharing)
  11. LED Sign Components
  12. Service Access options for LED Signs
  13. The truth behind "ultra bright" LEDs
  14. Communication Methods for LED Signs
  15. Myths and Misunderstanding about LED Signs
  16. The good and bad of LED Signs and how to tell the difference
  17. Powder Coating
  18. New Coating materials (Dragon Skin)
  19. Make sure you have the right tools for DS!

  20. Standards for Outdoor LED Digital Signage

  21. Help! My sign isn't communicating! Steps to a solving communication problems.

Digital Signage Content:
  1. The New Expectations for LED Sign Content
  2. Professional Content is a Must!
  3. Real World Effects of LEDs per Pixel on Outdoor Digital Signage
  4. Time and Temperature on LED Signs...to Be or Not to Be
  5. Quality LED Signs Managed Responsibly Improve the Community
  6. Professional Quality Content on LED Signs Benefit Resellers Directly
  7. How 'LinkedIn' is Digital Signage for you/your clients?
  8. Why DS Fails
  9. Keeping Content Current/interesting
  10. Ensuring text comes through LOUD AND CLEAR
  11. LED Signs & Free Speech
  12. Create a call to action with Digital Signage
  13. The benefits of PSAs (Public Service Announcement)
  14. Get the most from your website (Digital Signage is online as well)
  15. Being a good neighbor with LED Signage
  16. Content scheduling/creation (planning ahead)
  17. Use Content and Scheduling to Target Your Message On Outdoor and Indoor Digital

  18. DisplaysCustom Content -vs- "Stock" or In-House Content

  19. CMYK vs RGB and Other Design Factors for Digital Content on LED Signs.

Digital Signage Sales 101:
  1. Without a defined desire, there is no sale.
  2. ADAPT the sales technique
  3. Be a "go-to" person; know your LED Sign and DS information!
  4. What does Digital Signage Cost?
  5. Sell your company first, product second...
  6. Why Cheap LED Signs Sell Well But Fail
  7. Door to Door is Dead
  8. Sticker Shock Syndrome; dealing with cost objections
  9. LED Sign Sales- Closing Technique Suggestions- 1 of 3
  10. Closing Technique Suggestions- Installment 2 of 3
  11. Closing Technique Suggestions- 3 of 3
  12. Objection Handling Part 1 of 2
  13. Objection Handling Part 2 of 2
  14. Stop selling and start solving - Customer Centered Selling
  15. Better is Better, Always!
  16. Value Based Selling Is a Win for Local Sign Companies
  17. The cost of a system - Good/Quick/Cheap... Speed, Quality, and Price with LED Signs/DS Solutions.
  18. Wow Your Customer
  19. Build bridges, don't burn them
  20. Business Relationship Suggestions
  21. What Is True Customer Service?
  22. The Tech Train is Leaving the Station

  23. The importance of being "in" the know with Digital Signage

  24. Your Customers Return The Investment You Make In Them

  25. Keep it simple

  26. No Free Lunch, Only Buy and Sell Quality LED Displays

Why LED Signage?:
  1. Use Outdoor Digital Signage to Give Thanks, Spread the Holiday Cheer, and Grow Your Organization.
  2. Outdoor Digital Signage Helps Focus and Sustain Advertising to Potential Patrons
  3. A Road-Map to Success is Important With Digital Signage
  4. Common Misconceptions About LED Signs
  5. How an LED Sign can help business
  6. LED Signage earning potential
  7. Be different, Be Branded, Be Seen with Outdoor Digital Signage

  8. Power of Communication for Non-Profit Organizations

  9. Why Digital Signage is Important

  10. How plazas, malls, and multi-tenant locations benefit from LED Signage.
Costs for Digital Signage:
  1. How much can an LED Sign Cost?
  2. Short term gain, long term costs (cost of a "cheap" LED Sign)
  3. "Value Line" vs. Single Level of quality (i.e. why there aren't iPhone or Droid "lite" versions)
  4. Is an LED Sign (or any Digital Signage) an investment or a purchase?
  5. Selling the value of a Digital Signage Solution (LED Sign, LCD, or other)
Digital Signage 'How To':
  1. Networking Basics
  2. Securing Wireless ( WiFi ) Communications for LED Signs
  3. System monitoring obstacles and options
  4. Check The Power! Electrical Supply and Outdoor Digital Signage
  5. Basic LED Sign Troubleshooting and Logic
  6. LED Sign Permitting Part 1 - Part 2 - Part 3
  7. Finding a reputable installer for LED Signage
  8. Sourcing the best LED Sign manufacturer for your business
  9. Calculating Power Costs
  10. Information on the National Electrical Code as applied to LED Signage
  11. Electrical Safety Certification Marks explained
  12. Different LED Sign Sales approaches
  13. Project Management with LED Signage
  14. Embracing new technology for business
  15. CRM/ERP Options for your business
  16. Simple LED Sign troubleshooting
  17. Importing from China (buyer be very wary).
Digital Signage 'Need To Know':

Quality vs Cost
  1. What makes a good LED Sign?
  2. How an LED Sign Manufacturer's Approach to Support Can Affect Your Reputation
  3. What's the best solution for a Digital Signage system?
  4. How an LED Sign Manufacturer's Approach to Design and Engineering Can Affect Installations
  5. China Manufacturing Stumbles
  6. When comparing LED Sign solutions (EMC/EDS/CMS/Etc), make sure you're getting what you expect
  7. Is Anything Really ‘Made’ in the USA?
  8. Domestic LED Sign manufacturers vs. off-shore
  9. Importing from China
  10. Low quality systems' affect on business
  11. Supply Chain Logistics on components
  12. Beware of a "bait-and-switch"
  13. The cost of going cheap on component choices from a manufacturer
  14. How an LED Sign Manufacturers Approach to Growth Can Affect Your Own

  15. Digital Signage Learning Curve, how to tell a good manufacturer from a questionable one

  16. China, Stack 'em Deep, Sell 'em Cheap

Warranty and After Service
  1. Isn't "The Cloud" the Same as Wireless Connectivity?
  2. Make your LED Sign Stand Out From the Pack
  3. Why cloud control for your LED sign is better than using localized software
  4. Notes on Successfully Implementing an LED Sign Program
  5. Why simple software is better with DS.
  6. FAQ about LED Signs for IT Professionals, End Users and the Industry
  7. New technology making things simpler with LED Signage
  8. Explaining LED Sign Technology Simply and Effectively to Your Audience Directly
  9. The Cloud, Cloudware, and LED Signs
  10. Statistical Analysis of the Relationship between On-Premise Digital Signage and Traffic Safety
  11. Exponential Growth for the LED Sign Industry?
  12. You Deserve to Make a Profit on LED Signs
  13. What does Web App/Cloudware mean for Digital Signage/LED Signs?
  14. Own It! Be The Trusted Authority on LED Signs and Educate Truth
  15. The Ghost of LED Signs past (the cost of going with the cheapest option)
  16. Digital Signage is more than a dynamic commercial - it's about communication.

  17. The Gold Rush Continues

  18. Financing & Leasing Options for DS

  19. Creating Lifetime Fans

  20. Demand Attention and Target Your Audience With Outdoor LED Signs


Vantage LED has white paper resources and more educational material on the website (http://www.vantageled.com), please check it out when you have a moment. Note all posts/thoughts/writings are strictly the viewpoint of me and me alone and do not reflect nor speak for Vantage LED’s beliefs, attitudes, thoughts, etc. unless specifically noted.

Wednesday, June 18, 2014

Digital Signage Need to Know: Why Digital Signage is Important

-Deacon Wardlow
On-premise advertising (signage) was king up until the late 30s (when radio advertisement for local stations became cheaper), then TV came along and gave organizations another venue for community outreach alongside newspapers, radio, and community message boards (boards in the middle of town used for advertising good/services and community updates).

Signage declined because of the other mediums available. People weren't putting as much into their storefront sign because there were so many other outlets for communication and advertising options. The 21st century has changed a lot of that and on-premise advertising/outreach is, once again, more important than ever.

Think about your daily communication and where a majority of people go for info. They likely turn to their smartphone for news and updates. More people are declining cable packages and upping their internet connections to access Hulu, NetFlix, and other online entertainment services. newspaper is in a constant tailspin and many of the larger agencies are selling off their assets (resulting in fewer options for print media and higher ad cost). Profit and non-profit organizations are looking for ways to recapture the community's attention and Digital Signage is one of the best means to do this.

A digital Sign (LED Sign outside of an organization or strategically placed interior LCD/other displays) gets immediate attention from the community around a client's location. Schools, towns, and churches see the importance of the medium and are part of the fastest growing segment for LED Signs and interior digital wayfinding/signage systems. C-Stores, gas stations, restaurants, and other businesses are purchasing more LED Signs than before as they effectively communicate  the goods and services available to the community. LED Sign systems are also picking up services from FEMA and other national organizations so the displays can be used in emergencies to get safety information to the public expediently.

Digital signage is so much more than a return on investment for an organization - it's a return to effective communication for the masses and a tool to help bring communities closer together. When the real potential of a DS system is realized, it's amazing what can be accomplished. DS is much more than a pretty picture... it can be a lifeline for a business and community. I'd rather see a great LED Sign effectively communicating a business' goods and services and helping the organization thrive than people holding the "flip signs" for a going out of business sale.

Please comment here or send questions or requests for information to deacon@vantageled.com. Vantage LED has white paper resources and more educational material on the website (http://www.vantageled.com), please check it out when you have a moment. Note all posts/thoughts/writings are strictly the viewpoint of me and me alone and do not reflect nor speak for Vantage LED’s beliefs, attitudes, thoughts, etc. unless specifically noted.attitudes, thoughts, etc. unless specifically noted.

Wednesday, December 18, 2013

A year (plus) of Digital Signage information!

-Deacon Wardlow
It's that time of year again. The days, weeks, and months have FLOWN by and we're all in the countdown scramble to finish, close, and clean things up before the year's end. We hope the blog articles have been informative and helpful for you all and we're thankful for your readership, feedback, support, and encouragement. This makes article #151 (not bad, 151 articles written since this blog was started in April 2012).

We hope you all have safe and wonderful (very likely hard-earned) time away from work coming up over the holidays. We'll be picking up the articles again from January 8th. So much has been written and said over the last year and a half, it's worth a breakdown. If you find yourself with a moment (or a client in need of some answers), check out the information below (broken up, as best I could, into categories for easier information sourcing). Click on any title to go to the article. You can also search (in the search bar above) by a specific topic, author, or subject you're looking for. If you're a Vantage LED partner (or want to be one) definitely go to our site www.vantageled.com and checkout Vantage University. We've got some great courses (videos, presentations, resources, and tools) coming out in the year ahead and plenty in there for immediate use.

Happy Holidays (whatever you're celebrating) and have a safe and happy new year. See you in 2014!

-The "geek speak specialists" at Vantage LED blogspot.

Digital Signage Sign Tech & Spec:
  1. What to Expect when you're expecting your LED Sign...
  2. Providing Correct Power Voltage to LED Signs and Why 120 VAC and 240 VAC are Both Important
  3. Power Supplies
  4. Don't get screwed, modern module securing systems
  5. Front Access Design Considerations for Digital Signage and Hinged Faces
  6. Factors Affecting Image Quality on Outdoor Digital Signage
  7. How Color Values are calculated
  8. Viewing Size vs Cabinet size (big differences can add up to false $$ savings)
  9. Controller options for LED Signage
  10. Virtual Resolution (aka pixel sharing)
  11. LED Sign Components
  12. Service Access options for LED Signs
  13. The truth behind "ultra bright" LEDs
  14. Communication Methods for LED Signs
  15. Myths and Misunderstanding about LED Signs
  16. The good and bad of LED Signs and how to tell the difference
  17. Powder Coating
  18. New Coating materials (Dragon Skin)
Digital Signage Content:
  1. The New Expectations for LED Sign Content
  2. Professional Content is a Must!
  3. Real World Effects of LEDs per Pixel on Outdoor Digital Signage
  4. Time and Temperature on LED Signs...to Be or Not to Be
  5. Quality LED Signs Managed Responsibly Improve the Community
  6. Professional Quality Content on LED Signs Benefit Resellers Directly
  7. How 'LinkedIn' is Digital Signage for you/your clients?
  8. Why DS Fails
  9. Keeping Content Current/interesting
  10. Ensuring text comes through LOUD AND CLEAR
  11. LED Signs & Free Speech
  12. Create a call to action with Digital Signage
  13. The benefits of PSAs (Public Service Announcement)
  14. Get the most from your website (Digital Signage is online as well)
  15. Being a good neighbor with LED Signage
  16. Content scheduling/creation (planning ahead)
Digital Signage Sales 101:
  1. Without a defined desire, there is no sale.
  2. ADAPT the sales technique
  3. Be a "go-to" person; know your LED Sign and DS information!
  4. What does Digital Signage Cost?
  5. Sell your company first, product second...
  6. Why Cheap LED Signs Sell Well But Fail
  7. Door to Door is Dead
  8. Sticker Shock Syndrome; dealing with cost objections
  9. LED Sign Sales- Closing Technique Suggestions- 1 of 3
  10. Closing Technique Suggestions- Installment 2 of 3
  11. Closing Technique Suggestions- 3 of 3
  12. Objection Handling Part 1 of 2
  13. Objection Handling Part 2 of 2
  14. Stop selling and start solving - Customer Centered Selling
  15. Better is Better, Always!
  16. Value Based Selling Is a Win for Local Sign Companies
  17. The cost of a system - Good/Quick/Cheap... Speed, Quality, and Price with LED Signs/DS Solutions.
  18. Wow Your Customer
  19. Build bridges, don't burn them
  20. Business Relationship Suggestions
Why LED Signage?:
  1. Use Outdoor Digital Signage to Give Thanks, Spread the Holiday Cheer, and Grow Your Organization.
  2. Outdoor Digital Signage Helps Focus and Sustain Advertising to Potential Patrons
  3. A Road-Map to Success is Important With Digital Signage
  4. Common Misconceptions About LED Signs
  5. How an LED Sign can help business
  6. LED Signage earning potential
Costs for Digital Signage:
  1. How much can an LED Sign Cost?
  2. Short term gain, long term costs (cost of a "cheap" LED Sign)
  3. "Value Line" vs. Single Level of quality (i.e. why there aren't iPhone or Droid "lite" versions)
  4. Is an LED Sign (or any Digital Signage) an investment or a purchase?
  5. Selling the value of a Digital Signage Solution (LED Sign, LCD, or other)
Digital Signage 'How To':
  1. Networking Basics
  2. Securing Wireless ( WiFi ) Communications for LED Signs
  3. System monitoring obstacles and options
  4. Check The Power! Electrical Supply and Outdoor Digital Signage
  5. Basic LED Sign Troubleshooting and Logic
  6. LED Sign Permitting Part 1 - Part 2 - Part 3
  7. Finding a reputable installer for LED Signage
  8. Sourcing the best LED Sign manufacturer for your business
  9. Calculating Power Costs
  10. Information on the National Electrical Code as applied to LED Signage
  11. Electrical Safety Certification Marks explained
  12. Different LED Sign Sales approaches
  13. Project Management with LED Signage
  14. Embracing new technology for business
  15. CRM/ERP Options for your business
  16. Simple LED Sign troubleshooting
Digital Signage 'Need To Know':
  1. Boiling Down the 7 Key Elements of Digital Signage
  2. What's the best solution for a Digital Signage system?
  3. Isn't "The Cloud" the Same as Wireless Connectivity?
  4. Test drive an LED Sign (aka EMC) BEFORE buying...
  5. Make your LED Sign Stand Out From the Pack
  6. What makes a good LED Sign?
  7. Why cloud control for your LED sign is better than using localized software
  8. How an LED Sign Manufacturer's Approach to Support Can Affect Your Reputation
  9. Scrap Temperature Probes!
  10. Notes on Successfully Implementing an LED Sign Program
  11. Border Versus Borderless LED Displays
  12. Things To Consider During a Live LED Sign Demonstration
  13. Why simple software is better with DS.
  14. FAQ about LED Signs for IT Professionals, End Users and the Industry
  15. Custom Content -vs- "Stock" or In-House Content
  16. CMYK vs RGB and Other Design Factors for Digital Content on LED Signs.
  17. New technology making things simpler with LED Signage
  18. Insurance and Warranty
  19. What is Pixel Pitch and How Does it Relate to LED Signs?
  20. Explaining LED Sign Technology Simply and Effectively to Your Audience Directly
  21. The Cloud, Cloudware, and LED Signs
  22. Statistical Analysis of the Relationship between On-Premise Digital Signage and Traffic Safety
  23. Educate yourself and your clients, before the competition does it for you!
  24. How an LED Sign Manufacturer's Approach to Design and Engineering Can Affect Installations
  25. Don't Be the Beta for a Manufacturer
  26. China Manufacturing Stumbles
  27. Parts and Labor doesn't always equal warranted repairs...
  28. Exponential Growth for the LED Sign Industry?
  29. When comparing LED Sign solutions (EMC/EDS/CMS/Etc), make sure you're getting what you expect
  30. You Deserve to Make a Profit on LED Signs
  31. What does Web App/Cloudware mean for Digital Signage/LED Signs?
  32. US Based Support for LED Signs is More Than Phones and Technicians
  33. Own It! Be The Trusted Authority on LED Signs and Educate Truth
  34. Is Anything Really ‘Made’ in the USA?
  35. Domestic LED Sign manufacturers vs. off-shore
  36. Importing from China
  37. Low quality systems' affect on business
  38. Supply Chain Logistics on components
  39. Beware of a "bait-and-switch"
  40. The Ghost of LED Signs past (the cost of going with the cheapest option)
  41. Heat
  42. How to protect against heat
  43. Power (undervoltage)
  44. Power Supplies
  45. Is after service an after-thought?
  46. The Value of a warranty
  47. On Site Service Warranties (underwritten vs. carried by the manufacturer)
  48. Proper Conformal Coating
  49. Silicone Coating on the back of LED Modules
  50. The cost of going cheap on component choices from a manufacturer

Please comment here or send questions or requests for information to deacon@vantageled.com. Vantage LED has white paper resources and more educational material on the website (http://www.vantageled.com), please check it out when you have a moment. Note all posts/thoughts/writings are strictly the viewpoint of me and me alone and do not reflect nor speak for Vantage LED’s beliefs, attitudes, thoughts, etc. unless specifically noted.attitudes, thoughts, etc. unless specifically noted.